The Secrets of Successfully Marketing and Selling of Your Home in a Challenging Market

We all know that the housing market has changed? Right… So, why are we seeing some homes go under contract in what seems like minutes while others languish for months on end. Here are just a few tips to help you when listing your home for sale.

• Pricing Strategy: You wouldn’t dream of starting a big project without a well-defined game plan right? Think about a high, medium and low pricing strategy in advance of listing your home. Have well defined triggers that will cause a pricing change. The biggest mistake in real estate is not being overpriced, its accepting less then what your house is worth!
• Marketing, marketing and more marketing: If your agent even mentions print advertisement RUN! There is a reason why newspapers are going broke! Buyer’s (and readers) habits have completely changed over the last 10 years. This means that if you are selling your home you better have an agent who knows where those buyers are searching for homes! Here’s a hint; they are not wasting there precious time looking at the back newspapers or magazines. Here is a quick Google search of one of my more recent listings. If your agent can’t get you this level of syndication then you are losing out on the buyer’s of 21^st century.
• Looks are everything: The old saying about the importance of first impressions is amazingly true in today’s tough real estate market. Part of a good marketing plan should include a staging consulting, digital pics, and even a 360 virtual tour.
• Got to have the chops: Lastly, your Realtor must have the chops to carry the most difficult of deals. Real estate is a contact sport that requires not just book knowledge but a deep understanding of the your clients goals. This takes years of experience and dozens of transactions to pull this off. Your Realtors ability to handle themselves through challenging situations is just critical to a successful outcome.

Ready to sell? Call or email me and let me help you put together a custom marketing plan that gets you the most out of your home!

Chuck

Serving all of your Ashburn, Leesburg, Mclean and Loudoun County area Real Estate needs!

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